LeBron James remains the unrivaled Basketball icon in America
Even at age 40, LeBron James continues to stand as the most popular basketball player in the United States, anchored by his enduring presence on and off the court. According to NBA fan engagement data from the 2024–25 season, James amassed an astonishing 3.23 billion social media and digital platform views, more than any other NBA player.
His reach isn’t limited to views alone: during the 2024–25 season, LeBron remained the most-viewed NBA player across social media platforms.
On the court, James isn’t merely riding the wave of past glory. The 2024–25 season saw him produce vintage-level performances: averaging 24.4 points, 7.8 rebounds, and 8.2 assists per game, with an impressive field goal shooting of 51.3% and 37.6% from three-point range.
Notably, he became the oldest player—at 40 years and 38 days—to score 40 points in a game, achieving this feat against the Golden State Warriors in February. James also logged his 1,000th regular-season win and broke the "50,000 combined points in regular season and playoffs" milestone.
Beyond statistics and records, LeBron’s popularity is fueled by his cultural impact. His followers on platforms like Instagram surpass 100 million, a followership larger than the combined totals of the major US sports leagues—NBA, NFL, MLB, NHL, MLS, and WNBA.
As the NBA’s icons like Stephen Curry and Jayson Tatum rise, LeBron James remains the defining figure in basketball popularity, proving that age is but a number—and legacy is built not just on the scoreboard, but on connection, consistency, and cultural resonance.
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