Sunday, 03 March 2024

South Asian Update
South Asian Update


Apple overtakes Samsung as world’s Leading phonemaker

 Update: 13:31, 17 January 2024

Apple overtakes Samsung as world’s Leading phonemaker

Apple has claimed the top position in the global smartphone market, dethroning Samsung for the first time in a remarkable 12-year streak.

According to data released by the International Data Corporation (IDC), Apple secured more than 20% of the market share in phone shipments last year. This achievement positions the American tech giant as the leading player in a highly competitive industry.
Samsung, which had held the top spot for over a decade, accounted for 19.4% of the market share. Following closely were Chinese smartphone manufacturers Xiaomi, OPPO, and Transsion.
The IDC's report indicates a total of nearly 1.2 billion smartphones were sold in the past year, marking a slight decline of over 3% compared to the previous year. This represents the lowest sales volume in the smartphone market in the last decade, attributed to economic challenges and elevated interest rates, prompting consumers to exercise caution in their spending. 
Despite the overall decline, Apple's performance stood out as a beacon of success. With sales exceeding 234 million units in the past year, Apple emerged as the 'biggest winner,' according to Nabila Popal of the IDC. Notably, Apple not only demonstrated positive annual growth but also clinched the number one spot in the annual rankings for the first time in its history.
The shift in leadership signifies a remarkable milestone for Apple, indicating its resilience and ability to adapt in a dynamic market. The news, however, represents a setback for Samsung, which previously dominated as the world's largest producer of memory chips, smartphones, and televisions.


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